Building and growing a fashion brand from zero

The challenge

Launch a new menswear brand with no audience, no pixel history and a small daily budget, in a cash-on-delivery market where many orders never get paid for.

What I did

1. Built the whole store on Cloudflare: fast pages, own admin panel, no monthly platform fees.
2. Set up Facebook Pixel and server-side tracking, plus a product catalog for dynamic ads.
3. Warmed a brand-new pixel step by step before asking Facebook to optimise for purchases.
4. Ran 25+ campaigns: broad, product batches, retargeting, seasonal and stock-clearance sales.
5. Connected ad spend to a profit-and-loss dashboard, so every campaign is judged on money made, not clicks.
6. Built the order tools marketing depends on: call queues, return analysis, fake-order flags.

Tools